In 1992, Barry Ruby started B.H. Ruby Electric Ltd., specializing in electrical automation for the industrial and agricultural industries, after obtaining his Master Electrician licence while working in his family’s agricultural electrical service business, Roth Electric Ltd.

In 2008, Barry started Ontario Equipment Sales Inc. specializing in the sale of agricultural equipment, specifically for the North American egg laying market.

In 2015, B.H Ruby Electric Ltd. purchased the rights to Roth Electric Ltd., a company founded in 1947 by his grandfather, Mahlon Roth.

A new chapter began in 2018 when all companies were brought together as Ruby360 Ltd.


Ruby360 is a family business striving to exceed our customers’ expectations by distributing quality and innovative solutions to its agricultural customers throughout North America. Our dedicated employees will provide our solutions on time and on budget. We will focus on process and results for long term sustainability.


The primary vision of Ruby360 is to be a premium turnkey distributor of equipment, controls, climate/ventilation systems and renewable energy for the North American agricultural sector

Systems located world-wide